Digital Marketing Executive

Job Description

Job Title: Digital Marketing Executive

Reports to: PR and Communications Manager

Contract type: Permanent     

Contracted hours: Flexible – minimum 30 hours per week

Remuneration: NJC Scale 6 – £27,344 – £29,439 pro rata

Conditions: Normal working hours are Monday–Friday 9am-5pm.

Occasional evening and weekend work required with notice.

A six-month probationary period applies.

Key purpose

High Rise is an exciting adventure centre in Lisburn with Clip ‘n Climb indoor climbing, soft play, sensory rooms, party and meeting rooms and café. The centre is a Social Enterprise with all profits invested in the work of Employers For Childcare’s charity, supporting parents.

We are recruiting for an enthusiastic and creative Digital Marketing Executive to join our team, and be responsible for managing the day to day digital marketing activity for High Rise. The Digital Marketing Executive will be well organised with excellent attention to detail while also being ideas-driven with a real passion for marketing and all things digital.

They will support the PR and Communications Manager across the organisation.

Main responsibilities and duties

• Plan and implement integrated digital marketing campaigns for High Rise with the aim of attracting and retaining guests.
• Day to day management of social media channels including social media advertising.
• Managing online advertising (PPC / Google AdWords) and measuring performance using Google Analytics.
• Website management including SEO.
• Email marketing.
• Using relevant software to create high quality, attractive and engaging videos and graphics.
• Writing, editing and proof reading of copy for marketing materials.
• Supporting the general marketing and communications function of the Employers For Childcare charity and social enterprise as required.
• Undertake any other reasonable duties appropriate to the achievement of the organisation’s goals and targets.
• Comply with the organisation’s Security & Confidentiality policy at all times, ensuring the highest levels of information security, data protection and confidentiality.

This job description is neither exhaustive nor exclusive and may be reviewed depending upon operational requirements and staffing levels.

Personnel Specification

The Personnel Specification shows essential and desirable skills, abilities, knowledge and qualifications required to be able to carry out the duties of this post.

Job Title: Digital Marketing Executive

Essential

Qualifications and Experience

·       Minimum of 2 years’ experience in devising and executing successful digital marketing campaigns to drive sales and increase brand awareness, to include:

o   Day to day management of social media platforms (Facebook, Twitter, Instagram, TikTok)

o   Running social media and Google AdWords campaigns

o   Creating engaging, attractive videos and graphics using Adobe Illustrator / Photoshop / InDesign / Canva)

o   Website management and implementing SEO

o   Producing reports using Google Analytics

o   Email marketing

·       IT literate to include all Microsoft Office programmes.

Desirable

Qualifications and Experience

·       Undergraduate degree in marketing or other related disciple OR a postgraduate qualification in a marketing related subject.

·       Experience in a B2C environment.

Essential Skills and Aptitude

·       Excellent writing, proofreading and content editing skills.

·       Ability to demonstrate creativity, imagination and flair.

·       Good organisational skills and the ability to multi-task.

·       Good eye for detail and design.

·       Ability to work on own initiative and to a high standard, independently achieve results.

·       Ability to work as an effective team member

·       Commitment to Employers For Childcare’s philosophy and values.

Essential Special Circumstances

·       Ability to work flexibly to fulfil the role, including evening and/or weekends when required.

·       Ability to travel occasionally throughout Northern Ireland, UK and elsewhere at times demanded by the job.

·       Possess a full UK driving licence and have access to a car for work purposes.

·       Willingness to actively participate in all photographic and media opportunities to promote the organisation.

·       This post is subject to a basic criminal record disclosure check. This will be applied for through AccessNI.

 We reserve the right to enhance criteria at shortlisting stage